Manage and orchestrate the entire Trust & Safety operation in one place - no coding required.
Take fast action on abuse. Our AI models contextually detect 14+ abuse areas - with unparalleled accuracy.
Watch our on-demand demo and see how ActiveOS and ActiveScore power Trust & Safety at scale.
The threat landscape is dynamic. Harness an intelligence-based approach to tackle the evolving risks to users on the web.
Don't wait for users to see abuse. Proactively detect it.
Prevent high-risk actors from striking again.
For a deep understanding of abuse
To catch the risks as they emerge
Disrupt the economy of abuse.
Mimic the bad actors - to stop them.
Online abuse has countless forms. Understand the types of risks Trust & Safety teams must keep users safe from on-platform.
Stop online toxic & malicious activity in real time to keep your video streams and users safe from harm.
The world expects responsible use of AI. Implement adequate safeguards to your foundation model or AI application.
Implement the right AI-guardrails for your unique business needs, mitigate safety, privacy and security risks and stay in control of your data.
Our out-of-the-box solutions support platform transparency and compliance.
Keep up with T&S laws, from the Online Safety Bill to the Online Safety Act.
Over 70 elections will take place in 2024: don't let your platform be abused to harm election integrity.
Protect your brand integrity before the damage is done.
From privacy risks, to credential theft and malware, the cyber threats to users are
Here's what you need to know.
Considering building or buying a Trust & Safety solution?
The “build vs. buy” dilemma is a common decision-making process that organizations face when looking to implement new software solutions. This question often arises when an organization needs to enhance its capabilities, optimize processes, or introduce new functionalities.
In my work with Trust & Safety leaders of user-generated content (UGC) platforms and lately, with businesses who wish to implement generative AI applications in a safe and secure way, I find that this debate usually leads to 3 general approaches:
In my experience as a trusted vendor for hundreds of Trust & Safety teams, and previously as a part of Trust & Safety teams myself and a UGC platform leader with Trust & Safety needs, I would like to share my own framework, and the various considerations at play when choosing to build or buy a solution in this space.
Question: Is this feature an integral part of my core product?
Insight: To ensure uniqueness and longevity, tools and features that shape your primary offering are often best developed internally.
T&S Perspective: For companies not providing Trust & Safety services, it’s practical to purchase specialized tools and capabilities from experts.
Recommendation: Opt for external tools that match your platform’s requirements.
Question: Will integration demand exposure to your organization’s confidential data?
Insight: Consider analytics tools as an example, historically, the trepidation surrounding data confidentiality and the considerable amount of internal stakeholders involved (GC, CIO, etc.) nudged many entities toward creating bespoke analytics tools. However, as tool evolution married with rigorous data protection protocols, the pendulum swung toward external acquisitions.
T&S Perspective: Content moderation tools embed deeply within user-generated data. Establishing trust with vendors processing such data is non-negotiable.
Recommendation: Prioritize vendors renowned for their impeccable security practices and a legacy of safeguarding sensitive information.
Question: Do you have the time and a dedicated workforce to develop and maintain this feature, or are you prepared to take resources away from other features in your roadmap to build it?
Insight: Crafting intricate tools, especially in the nuanced Trust & Safety space, requires not just initial development but also sustained maintenance and periodic updates.
T&S Perspective: Many professionals inadvertently trivialize Trust & Safety tools. This is a mistake. You can’t just build a flagging mechanism, pair it with a simple moderation queue, and call it a day. Policy development, queue management, classifier integrations, and regulatory updates are just some of the components of Trust & Safety tools that demand consistent developmental attention.
Recommendation: If your resources are capped, or you’re bereft of specialized expertise, it’s pragmatic to find an external tool that complements your existing infrastructure.
Question: Is cultivating in-house domain expertise in Trust & Safety a strategic objective?
Insight: Forging a tool demands that your internal team delves deep into the domain, often redirecting them from other core initiatives.
T&S Perspective: Trust & Safety is a labyrinth of intricate subjects, spanning policy framing, multifaceted content analysis, and variable regional regulations, all necessitating a depth of expertise.
Recommendation: Procuring tools offers the dual advantage of tapping into external domain mastery while freeing up your team to champion other pivotal endeavors.
Question: In the complex, highly contentious realm of Trust & Safety, am I prepared to deal with the consequences of an insufficient solution?
Insight: Some business tools are nice-to-have, while others are a requirement. These tools demand a level of attention and specialization to avoid compliance and PR risks.
T&S Perspective: Trust & Safety carries significant weight in both public interest and global regulations. The existence of harmful content on your platform is damaging to both user experience and retention, and your platform’s public image. Moreover, new global regulations set strict standards for user safety and harsh consequences for lack of compliance.
Recommendation: Ensure regulatory compliance, avoid negative press attention, and retain user trust by securing a dedicated Trust & Safety solution.
The previous assumption that Trust & Safety tools are best built in-house is rapidly changing. UGC business leaders are finding that these tools, which are generally outside of their core offering, require an investment in resources and expertise, and carry a potentially heavy price for misapplication, are often best left to those with specialized expertise in the field.
One important hurdle to overcome in the decision to buy Trust & Safety tools, is trust. By design, Trust & Safety tools are provided access to your platform’s intimate user data, and are exposed to safety oversight – resulting in the need for trustworthy, professional vendors.
If you’re in the market for a Trust & Safety tool, or considering building one yourself, I invite you to see what our team of experts has built and to evaluate ActiveOS’s fit for your content moderation efforts.
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