Safe Travels: Risks of GenAI Applications – A Travel Industry Case Study

Generative AI (GenAI) chatbots are transforming customer engagement with intelligent, 24/7 service, but they also carry risks, such as generating unsafe responses or mishandling sensitive requests, causing reputational damage and safety threats.

ActiveFence’s latest report explores these vulnerabilities, using a travel industry case study to highlight broader implications for any business using GenAI-powered apps.

Download the full report today.

Within this report:

  • Analysis of GenAI Risks: Explore the key safety risks associated with GenAI chatbots.
  • A Travel Industry Case Study: Uncover threats for travel companies—early adopters of GenAI chatbots for customer service—from brand damage to recommendations that threaten user safety.
  • Guidance for Mitigation: Discover actionable strategies to strengthen safety protocols and protect your GenAI app from vulnerabilities.
  • Real-Life Examples: Learn how our researchers used risky prompts to manipulate AI systems into generating unsafe advice.

Download the full report now.

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