Director of Demand Generation

Come work with the world's most diverse and talented intelligence analysts, engineers, data scientists, and thought leaders to help make sure the internet endures as a positive, enlightened force for good.

ActiveFence is seeking a strategic and results-oriented Director of Demand Generation to lead our growth engine. Reporting to the SVP of Marketing, you will be responsible for developing and executing a multi-channel demand generation strategy to build a robust sales pipeline. You will own our demand generation efforts from top to bottom, shaping the programs that drive awareness, generate high-quality leads, and contribute directly to our revenue goals. This is a key leadership role in the marketing organization with a significant opportunity for impact.

Key Responsibilities:

• Design, execute, and optimize a comprehensive demand generation strategy across all marketing channels, including digital advertising, SEO/AIEO, email marketing, content syndication, and events.
• Drive revenue growth through industry leading campaigns.
• Manage the demand generation budget, ensuring marketing spend is allocated effectively to maximize ROI.
• Collaborate closely with Sales and Operations leadership to ensure strong alignment on lead quality, volume, and follow-up processes.
• Analyze and report on campaign and channel performance to the marketing leadership and executive team, providing actionable insights for continuous improvement.
• Oversee our marketing technology stack, ensuring our systems are optimized for lead capture, nurturing, and reporting.
• Manage and collaborate closely with third party agencies.

• 8+ years of experience in B2B demand generation, preferably within SaaS, B2B businesses.
• 2+ years of leadership or management experience.
• Proven track record of creating and executing successful multi-channel marketing campaigns that drive measurable pipeline growth.
• Deep expertise in digital marketing channels and tactics.
• Highly analytical and data-driven, with proficiency in marketing automation and CRM platforms.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams, especially Sales.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience

ActiveFence is the leading provider of security and safety solutions for online experiences, safeguarding more than 3 billion users, top foundation models, and the world’s largest enterprises and tech platforms every day. 

As a trusted ally to major technology firms and Fortune 500 brands that build user-generated and GenAI products, ActiveFence empowers security, AI, and policy teams with low-latency Real-Time Guardrails and a continuous Red Teaming program that pressure-tests systems with adversarial prompts and emerging threat techniques. Powered by deep threat intelligence, unmatched harmful-content detection, and coverage of 117+ languages, ActiveFence enables organizations to deliver engaging and trustworthy experiences at global scale while operating safely and responsibly across all threat landscapes.