Protect your AI applications and agents from attacks, fakes, unauthorized access, and malicious data inputs.
Control your GenAI applications and agents and assure their alignment with their business purpose.
Proactively test GenAI models, agents, and applications before attackers or users do
The only real-time multi-language multimodality technology to ensure your brand safety and alignment with your GenAI applications.
Ensure your app is compliant with changing regulations around the world across industries.
Proactively identify vulnerabilities through red teaming to produce safe, secure, and reliable models.
Detect and prevent malicious prompts, misuse, and data leaks to ensure your conversational AI remains safe, compliant, and trustworthy.
Protect critical AI-powered applications from adversarial attacks, unauthorized access, and model exploitation across environments.
Provide enterprise-wide AI security and governance, enabling teams to innovate safely while meeting internal risk standards.
Safeguard user-facing AI products by blocking harmful content, preserving brand reputation, and maintaining policy compliance.
Secure autonomous agents against malicious instructions, data exfiltration, and regulatory violations across industries.
Ensure hosted AI services are protected from emerging threats, maintaining secure, reliable, and trusted deployments.
Large language model (LLM) providers include built-in safety measures that reduce the risk of harmful content and establish a baseline of trust in public AI deployments. For enterprises, these guardrails are valuable but incomplete. AI products in regulated or high-stakes environments require safety systems that address risks the providerโs safeguards do not cover.
Enterprise fix: Add conversation-level safety auditing, block unsafe partial completions mid-chain, and rate-limit high-risk iterative refinements.
Provider guardrails target broad safety categories such as violent threats, explicit sexual content involving minors, and certain forms of misinformation. They serve a global user base and must remain usable across varied contexts. This general-purpose scope means they capture obvious harms but allow many industry-specific risks to pass.
Executives and product leaders who deploy AI-powered applications, agents, and systems to the public must address risks beyond provider safeguards, including brand protection, regulatory compliance, and prevention of abuse in complex operational settings. A single unsafe interaction can harm users, damage reputation, and result in legal or financial penalties.
Every enterprise operates within a distinct regulatory and reputational context. For example, fintech platforms must meet financial advertising rules(TILA/TISA), healthcare providers must ensure compliance with medical guidance standards (HIPPA), youth-focused services must prevent predatory or inappropriate interactions(COPPA).
Provider guardrails are not tuned for these sector-specific requirements. They cannot capture all forms of misinformation, policy violations, or off-brand responses relevant to a given industry. Enterprises need safety layers that reflect a deep understanding of their own risk environments.
Enterprise fix: Deploy context-aware input classifiers tuned to vulnerable-user scenarios; enforce persistent conversation-state safety rules rather than evaluating prompts in isolation.
Adversaries seek to bypass safeguards through altered wording, multi-step requests, embedded instructions, or language switching. Many of these tactics succeed against general-purpose guardrails because those guardrails are optimized for broad applicability rather than sustained targeted attacks.
The threat surface for public AI products is larger than many teams anticipate. Attackers may test multiple variations of the same request over days or weeks, looking for a path that avoids detection. They may combine benign prompts with malicious payloads hidden in metadata or formatting. They may also use chained conversations, gradually steering the model toward harmful output through a series of smaller, seemingly safe steps.
An enterprise system must identify not just the final unsafe statement but the intent that develops across multiple interactions. This requires monitoring the full conversation state, applying semantic analysis to detect suspicious patterns, and building escalation protocols that respond in real time. In some cases, the safest action is to suspend the interaction, notify human reviewers, and block the account or session.
Effective adversarial defense also requires continuous testing. Internal red teams and trusted external testers can simulate likely attack vectors, uncover vulnerabilities, and measure the systemโs resilience under repeated attempts. These exercises should run on a regular schedule and incorporate the latest known evasion techniques.
An enterprise brand is a critical asset. Even content that does not break laws or broad safety policies can damage a brand if it violates tone, values, or user expectations. Offensive humor, cultural insensitivity, or bias can cause reputational harm.
Provider guardrails do not enforce brand-specific standards. Enterprises need their own filters and monitoring tools to ensure all outputs align with brand voice and values.
AI regulations such as the EU AI Act and the U.S. AI Executive Order require documented processes for risk mitigation, transparency, and accountability. Many frameworks mandate output logging, safety audits, and technical controls against specific risks.
Provider guardrails are not built to guarantee compliance across jurisdictions. Enterprises must create safety architectures that meet the precise requirements of their operating regions, supported by documented protocols and reporting mechanisms.
Provider safeguards typically focus on the modelโs generation stage. They do not manage how prompts are collected, how outputs are used, or how the system interacts with external tools and databases. In many enterprise workflows, outputs can trigger automated downstream actions such as customer communications or public postings.
Without oversight beyond model output, harmful actions can still occur. Enterprises need guardrails that span the full product lifecycle, from prompt pre-processing to output validation and post-execution auditing.
Enterprises require clear visibility into safety decisions. They need to know what is blocked, why it is blocked, and when policies change. Provider guardrails rarely provide this level of transparency, which limits the ability to adapt controls, audit safety, and prove compliance.
Custom guardrails give product teams the power to define precise rules, monitor enforcement, and update criteria as threats evolve. This level of control supports operational agility and regulatory accountability.
An effective enterprise AI safety program should treat provider guardrails as the foundation, not the full structure. Additional layers should include:
These measures work together to create a safe-by-default environment that aligns with enterprise risk tolerance and operational goals.
Built-in provider guardrails are essential to the AI safety ecosystem, but they form only the starting point for enterprise protection. Operating in regulated and high-stakes environments requires additional, context-specific safety layers that address brand protection, regulatory compliance, and advanced threat scenarios.
With ActiveFence Guardrails, you can put the enterprise guardrail strategy into practice. The system enforces your brand, regulatory, and safety requirements across every AI interaction, using domain-specific input and output filtering, conversation-state monitoring, and post-processing validation as a coordinated layer. These capabilities work across your AI applications, agents, and workflows, giving you the transparency, configurability, and auditability needed to manage risk at scale.
ActiveFence Red Teaming lets you pressure-test that strategy in real conditions. It subjects your AI systems to the latest jailbreaks, misinformation tactics, and content policy violations, mirroring the methods adversaries will use. This continuous, realistic testing reveals vulnerabilities before they can cause harm and ensures your defenses evolve at the same pace as the threat landscape.
Get a demo and see how these tools give you the ability to design, implement, and validate a safety architecture that protects users, safeguards your brand, and meets your compliance obligations.
Learn more about ActiveFence Guardrails
ActiveFence provides cutting-edge AI Content Safety solutions, specifically designed for LLM-powered applications. By integrating with NVIDIA NeMo Guardrails, weโre making AI safety more accessible to businesses of all sizes.
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