Product Marketing Manager/ Director

ActiveFence identifies and tracks harmful content online. We support technology platforms, corporate enterprises, NGOs and governments as they fight terror, hate speech, disinformation, child sexual abuse, and other malicious activities on the internet, protecting the public online and offline. Using AI-powered technology and a cross-platform approach, ActiveFence accesses and monitors hidden sources of chatter in the deep and dark web in order to counter malicious activities online. ActiveFence has become a trusted partner to a variety of organizations in the battle against bad actors across the globe. 

Job Responsibilities:

Reporting to the CMO, the product marketing manager will be responsible for bringing the customer & market perspective to the company and communicating value to our target audiences.

  • Conducting product exploration & working with the product team to build product strategy through development of a deep understanding of customer needs & the market
    • Supporting the product team in the customer exploration phase, interview customers
    • Conduct various analysis – market sizing, pricing, competitive etc. 
  • Communicating product value and creating demand for product through effective messaging & marketing programs, e.g. (but not limited to)
    • Product collateral/ sales enablement
    • Creating case studies
    • Running webinars
    • Creating customer workgroups/ communities
    • Launching products/ features
  • May also be involved with creating partnerships

This position is ideal for someone who has a proven track record with customer-facing product/ product marketing. While initially an individual contributor position, there is room to grow as the company grows.  

Skills and qualifications:

  • Deep customer-facing experience & a customer-first mindset
  • At least 5 years of B2B marketing and product experiences with hands on experience in most of the product marketing tasks described above
  • Previous work in a global context (not just in the Israeli market)
  • Native English speaker – must
  • Excellent communication & writing skills
  • Experience working at or with global enterprises
  • Organized, motivated, great at cross-functional work
  • Experience in strategy consulting, investment banking, VC, OSINT, cyber, counter-terror, counter-disinfo, online marketing. ad tech  – huge plus